Boxing Day Presale

Agency Network: 
December 2018


Boxing Day is the biggest day on the Australian sales calendar, and with it comes the biggest crowds.

So, to launch Latitude’s new Low Rate Mastercard with Price Protection (a feature that pays back the difference if the price drops) we decided to move Boxing Day forward an entire month – helping shoppers avoid the most chaotic sales period, ever.

Film advertisement created by Dentsu, Australia for Latitude Financial, within the category: Finance.

Advertising Agency: BWM Dentsu, Melbourne, Australia
Executive Creative Director: Phil van Bruchem
Creative Director: Tim Smith, Giles Watson
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