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At Huawei we believe that something as extraordinary as sharing energy anywhere should become common. It's possible with our latest smartphone, P30, which allows the sharing of charge from one phone to another by contact.
But the most natural way of sharing energy is with breastfeeding. However, in some parts of the world was negatively perceived...
This parallelism seemed like a great opportunity to normalize the extraordinary, because energy is made to be shared. In this campaign we have chosen three places: a bus, a coffee shop and a clothing store. Three places where we can charge our smartphone with the new P30 feature. But most meaningful aspect, three places where it should´t be weird to see a woman breastfeeding her child.
Huawei always says "Make it possible" and we believe that technology changes the way we see things, but has to be committed to the really important things like this.
This NSFW professional campaign titled 'Huawei P30 Pro' was published in Spain in May, 2019. It was created for the brand: Huawei, by ad agency: M&C Saatchi. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 3 years ago.
Advertising Agency: M&C Saatchi, Madrid, Spain
Executive Creative Director: Andrés Martínez
Creative Directors : Miguel Provencio, David Pascual
Art Director: José Arroyo
Copy: Camilo Collado
Account Director: Sandra Tranche
Account Executive: Marta Gutiérrez
Photograph: Eduardo Díaz Bourgeot