Less Talking, Keep Walking

Agency Network: 
Published/Aired: 
November 2021

Description

Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a campaign by global digital agency Dept.

In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.”

The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking.

Film advertisement created by Dept, Netherlands for Johnnie Walker, within the category: Alcoholic Drinks.

Advertising Agency: Dept, Amsterdam, The Netherlands
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