The Danish Environmental Protection Agency

Chemicals shouldn't be in fashion

Agency: WPP


The Danish Environmental Protection Agency has teamed up with MBA and the two Danish illustrators Anna Degnbol and Klara Graah to launch a special kind of t-shirt collection that doubles as frames of a stop-motion film that highlights the issues with clothing production and chemicals in fashion. The 190 white t-shirts have been collected from second-hand shops with each one being screen printed with a unique illustration, using eco-friendly ink. Meaning an animated story is revealed when the back of the t-shirts are seen in the right sequence.

This professional campaign titled 'Chemicals shouldn't be in fashion' was published in Denmark in November, 2021. It was created for the brand: The Danish Environmental Protection Agency, by ad agency: WPP. This Integrated medium campaign is related to the Fashion and Public Interest, NGO industries and contains 1 media asset. It was submitted 9 months ago by Creative Director: Peter Michael Willer of PMW.


Advertising Agency: Mediacom Beyond Advertising, Copenhagen, Denmark
Creative Director: Peter Michael Willer
Senior Graphic Designer: Toke Krebs
Illustrator: Anna Degnbol
Illustrator: Klara Graah
Director Of Animation: Chris Bjerremose
Project Manager: Emilie Elmeskov
Junior Project Manager: Celine Waern
Dop: Mathias Starklint
Chief Lighting Technician: Jonas Møller
Production Assistent: Daniel Carl Hennings
Production Assistent: Helena Munch
Creative Strategy Director: Jesper Lysholdt

SuperValu Ireland
Johnnie Walker


iStock Essentials

Aerial shot of sea coast. Cottag...

Artist: 21AERIALS

iStock Signature

Copenhagen City hall Square

Artist: jonathanfilskov-photography

iStock Signature

POV riding a urban road city bic...

Artist: piola666

iStock Essentials

Waste-to-Energy Power Plant in C...

Artist: Ingus Kruklitis

iStock Signature

AERIAL Wind farm at sea in sunshine

Artist: simonkr

iStock Essentials

wind generator / wind turbine. A...

Artist: Sohl

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.