As time passes, a number of old concepts, patterns and roles are updated. What it means to be a father is one of them. Therefore, on the last Father's Day in Brazil, Johnnie Walker and CP+B Brasil invited Brazilians to reflect on the changes in paternity with the Johnnie Walker Toolbox. An idea that deconstructs the traditional image of being a father by also deconstructing one of the most traditional Father's Day gifts. It is definitely a new kind of toolbox for a new kind of father. This super exclusive and limited edition gift was available in two versions for sale on The Bar, Diageo's e-commerce website, but they were both sold out after only 3 days.
This professional campaign titled 'Toolbox' was published in Brazil in August, 2019. It was created for the brand: Johnnie Walker, by ad agency: CP+B. This Design medium campaign is related to the Alcoholic Drinks industry and contains 7 media assets. It was submitted about 4 years ago by Creative: Giovani Baggio of CP+B Brasil.
Advertising Agency: CP+B Brasil, São Paulo, Brazil
Client Approval: Juliana Balarin, Andre Zanin, Carolina Chinez, Malu Bimbatti, Fernanda Motta
Audio Production: Canja Audio Culture
Film Director: Sílvio Medeiros
Account: Renata Whirtmann, Milena Braune, Andressa Fukunaga, Robson Miguel
Planning: Mahira Oliveira, Annahy Laira, Julia Garcia
Producers: Robson Ciaramicoli, Ana Casagrande, Valéria Andrighetti
Creatives: Giovani Baggio, Thiago Ehlke
Creative Directors: Marcelo Rizério, Rodrigo Visconti
Chief Creative Officers: André Kassu, Marcos Medeiros