In a world in total lockdown, where the most important thing to do is to follow the rules of conduct that everyone knows about, there is instead who acts just the opposite. And thanks to their behaviour, the world doesn’t stop. We are talking about truck drivers, a professional category less celebrated but just as fundamental for collectivity as doctors or policemen. It is mostly thanks to their commitment and sacrifice that we can easily find food, medicines and everything we need. They are our unstoppable heroes. Iveco is the international truck Brand that made #unstoppable his signature: celebrating those everyday heroes is today more important than ever, because being unstoppable today is most important than ever. The campaign, created by Ogilvy Italy, was spread in all european countries through the Iveco social profiles.
Film advertisement created by Ogilvy, Italy for Iveco, within the categories: Automotive, Public Interest, NGO.