It has never been this positive to be at home playing video-games. Because at the same time you are killing a monster in the game, you are killing COVID-19 in real life - by simply staying home.

This student campaign titled 'Aim to Kill' was published in Sweden in April, 2020. It was created for the brand: PlayStation, by ad school: Berghs School Of Communication. This Outdoor medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 4 media assets. It was submitted over 3 years ago.


Advertising School: Berghs School of Communication, Stockholm, Sweden
Copywriter: Anna Karlsson
Art Director: Johanna Landberg


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.