It has never been this positive to be at home playing video-games. Because at the same time you are killing a monster in the game, you are killing COVID-19 in real life - by simply staying home.
This student campaign titled 'Aim to Kill' was published in Sweden in April, 2020. It was created for the brand: PlayStation, by ad school: Berghs School Of Communication. This Outdoor medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 4 media assets. It was submitted over 3 years ago.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Copywriter: Anna Karlsson
Art Director: Johanna Landberg