HSBC has launched an invitation-only membership program called Jade by HSBC Premier. Aimed at HSBC Premier customers with a minimum of $1 - $5m in investable assets, Jade has been developed with Saatchi & Saatchi London and offers a banking service unlike any other to this very individual group of HSBC clients. With research highlighting that travel, fashion and culture are the biggest passions of Jade’s client base, the proposition was designed around personal touchpoints which make up the customer-centred service.
Film advertisement created by Saatchi & Saatchi, United Kingdom for HSBC, within the category: Finance.
Global Chief Creative Officer: Kate Stanners
Creative Directors: Hugh Todd, Mark Norcutt
Planners: Richard Huntington, David Adamson
Account Handlers: Katherine Grenville-Jones, Charles Pym
Producer: Lisa Mason
Media Buying Agency: Mindshare
Production Company: Prettybird
Director: Max Malkin
Production Company Producers: Nell Jordan, Emory Ruegg
Editor: Sam Gunn / Whitehouse Post
Post - Production Company: Framestore
Audio Post - Production Company: Sam Ashwell / 750mph