We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden.
This professional campaign titled 'Retail therapy' was published in Sweden in December, 2016. It was created for the brand: IKEA, by ad agency: Åkestam Holst. This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Åkestam Holst, Stockholm, Sweden