Even Divas are Believers

Agency Network: 
April 2018


The latest global campaign for Hostelword features A-list diva Mariah Carey.

The campaign shows Mariah’s anger at being booked into a hostel swiftly turned on its head, as she and her entourage are surprised and delighted by the Barcelona hostel’s fantastic, modern features. The film ends with the world’s most famous diva becoming a real hostel believer, as she dances on a table with other travelers.

Film advertisement created by Lucky Generals, United Kingdom for Hostelworld, within the category: Transport.

Advertising Agency: Lucky Generals, London, UK
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