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The Hybrid You Can Feel

Agency Network: 
Published/Aired: 
September 2020

Description

‘The Hybrid You Can Feel’ is a metaphorical demonstration of the sensation drivers will feel inside the new Jazz. In the launch film, directed by Pantera and produced by Solab, a professional diver(Robin Georges)leaps off a cliff and soars through the air. Once the diver jumps from the cliff, we can feel the car’s responsiveness: the engine starting and responding instantly to the touch of the pedal. As we watch the diver twisting and turning in the air, descending through the clouds, we can feel ourselves flying-the sensation of driving the car is as silent and smooth as the Jazz. Then, as the diver straightens out, preparing his trajectory for landing, his actions mirror the car’s efficiency.

Film advertisement created by Sid Lee, France for Honda, within the category: Automotive.

Advertising Agency: Sid Lee Paris, Hakuhodo
Chief Creative Officer Europe: Sylvain Thirache
President: Johan Delpuech
Strategy Managing Director: Bruno Lee
Group Account Director: Jean-Baptiste Destabeau
Account Manager: Nicolas Boivin
Copywriters: Paula Hochberg, Chloé Lefour
Art Director: Romain Lehur
Head of Production: Thomas Laget
Producer: Marine Redon, Arthur Cantin
Strategist: Augustin Pietrini
Managing Director: Katsui Ryoichi / Hakuhodo
Head of Strategy: Masahiko Iiyama
Group Account Director: Ren Masayuki
Director: Pantera
Production company: Solab
Executive producer: Edouard Chassaing
DOP: Nicolas Loir
Editor: Nicolas Larrouquere
Production designer: Arnaud Roth
Post-Production: Mathematics
VFX Supervisor: Guillaume Nadaud
Post-producer: Sebastien Eyherabide
Line producer: Amine Ketem
Production service: Dawson Prague
Talent: Robin Georges
Music: Hudson Mohawke / Black Cherry
Sound Design: Kouz
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