ADVERTISING

Honda

Beat Your Best

Agency: Publicis Brasil

Description

Honda Motorcycle launched its ad campaign for the new CBR 1000RR-R Fireblade SP, the brand's super sports model intended at riding on circuits and race tracks. The film, signed by Publicis, stars the brand's pilot and four-time SuperBike Brazil champion Eric Granado.
With the creative concept "Beat Your Best", the film features Eric Granado competing with a "pebble" and showing all the speed and power of the motorcycle, which was renewed with strong participation from HRC - Honda Racing Corporation and reaches 2022 version to continue the Fireblade legend.

This professional campaign titled 'Beat Your Best' was published in Brazil in November, 2021. It was created for the brand: Honda, by ad agency: Publicis Brasil. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 9 months ago.

Credits

Advertising Agency: Publicis Brasil
CLIENT APPROVAL: Alexandre Cury, Odair Dedicação Jr., Renato Carreira Cruz, Victor Oliveira
CCO: Domenico Massareto
ECD: Fabio Astolpho, Dani Ribeiro
CREATIVE DIRECTOR: Luis Figueiredo
ASSOCIATED CREATIVE DIRECTORS: Ricardo Sarno, Vitor Medrado
CREATION: Ricardo Sarno, Luiz Fonseca
HEAD OF PRODUCTION: Renata Sayão
RTV: Valeria Andrighetti, Daniele Pizzo
CLIENT SERVICES VP: Gabriela Borges
CLIENT SERVICES: Maria Fernanda Laudisio, Kamila Miyazato, Larissa Ferreira
MEDIA VP: Maurício Almeida
MEDIA: Dante Menicchelli, Felipe Reis, Felipe Peres, Thiago Kanada
GENERAL PLANNING DIRECTOR: Juliana Elia
PLANNING: Mariana Teixeira, Pedro Rangel, Deborah Ferreira
TECH AND PROJECTS HEAD: Marcio Bueno
PROJECTS: Marcos Montagna, Mayra Gaino, Ana Gomes, Carolina Oliveira
CONTENT: Claudia Cecilia, Carla Said, Danilo Guerrero, Erick Willmer
FILM PRODUCER: Seiva
DIRECTOR: Gotacx
PHOTOGRAPHY DIRECTOR: Fernando Bertolucci
LINE PRODUCER: Samira Smidi
DIRECTOR ASSISTANT: Marcela Daud
EDITOR: Victor Cohen
EXECUTIVE PRODUCTION: Marcela Sutter
POST-PRODUCTION AND DESIGNER: Daniel Barros
COLOR: Acauã Pastore
SOUND PRODUCER: Hefty
PRODUCER: Edu Luke, Otávio Cavalheiro, Celso Moretti, Tuco Barini, Rud Lisboa, Cris Botarelli
COORDINATION: Ana Cordeiro, Susi Rodrigues
SERVICE: Debora Carvalho, Daniella Cabaritti

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