'Twas a Christmas Food Waste Miracle

Agency Network: 
December 2020


At Christmastime in the UK, brands spend millions of pounds competing for consumers’ attention. Hellmann’s wanted to cut through the Christmas clutter and raise awareness of food waste. So we created an “Animal Crossing: New Horizons” in-game virtual food drive and used it to make a Christmas advert with ZERO filming costs. Our advert was edited using only in-game footage. Then we recruited Animal Crossing enthusiast, Stephen Fry, to provide the narration.

Film advertisement created by Ogilvy, Canada for Hellmann's, within the category: Food.

Advertising Agency: Ogilvy Canada, Toronto, Canada
Chief Creative Officer: Brian Murray
Associate Creative Director: Tom Bellamy
Copywriter: Ian Dunlop
Art Director: Clayton Whelan
Animal Crossing Island Designer: Kim Sison
Chief Strategy Officer: Tom Kenny
Senior Strategist: Tanvi Swar
Producer: Janey Rowe
Editor: Thais Maranho
Ogilvy UK Worldwide MD: Stephane Orhan
Global Business Director: Bethany Blatch
Account Supervisor: Kyron Sobers
Account Executive: Kemal Sehoglu
Account Coordinator: Rebecca Tummers
Narrator: Stephen Fry
Influence Account Manager: James Baldwin
Influence Executive: Samuel Baker
Pr: Ogilvy UK
VP Marketing: Christina Bauer-Plank
Global Brand Manager: Amanda Gandolpho
Senior Brand Manager: Rachel Chambers
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