Reinvent Your World

Agency Network: 
Published/Aired: 
December 2020

Description

Background

The pandemic has left a lot of Filipinos feeling stuck and unproductive. They also felt a general loss of control.
The internet, though essential, was seen as nothing more than an escape - a means to endlessly scroll through social media or consume passive content.

Brand Role

Globe Telecommunications not only offers high-speed and reliable Wifi and data plans. It also offers various services, devices, and technology that help its consumers in various ways. The brand wanted to help Filipinos take back control and realize the power to reinvent themselves and their worlds was literally in the palm of their hands.

Idea

Globe launched the Reinvent Your World campaign with a pop group that proved to the world that reinvention can lead to opportunities you never thought possible - BlackPink. They starred in a music video that not only sang about reinventing one’s world but showed how technology could help one do so.

Film advertisement created by Publicis Groupe, Philippines for Globe, within the category: Electronics, Technology.

Advertising Agency: Publicis JimenezBasic, Makati City, Philippines
Executive Creative Director: Trixie Diyco
Creative Director: Bianca Fernandez
Associate Creative Director: Marielle Nones
Copywriter: Angeline Santos
Art Director: Jennifer Mandia
Associate Creative Director: Jess Villaruel
Art Director: Andrew Deloso
Client Service Director: Katie Santos
Account Director: Hana Lauraya
Chief Strategy Officer: CJ Jimenez
Strategic Planner: Isha Ancheta
Director: Liukh, Matters In Liukh
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