ADVERTISING

Gomo

Get 'Mo than data. Get 'Mo Creds.

Agency: Publicis

Description

GOMO, the untelco telco with the data app in the Philippines, continues to roll out mobile data innovations for its consumers. The GenZ-centric brand has recently released a spot featuring its newest lifestyle partners for ‘Mo Creds. This is an in-app feature that lets you convert your data into promos or deals. It first launched with just converting GBs into calls & texts. Now, you can swap your data into vouchers that you can use for whatever you want.
The film itself features, Momo, the ninja ambassador for ‘Mo Creds, doing all kinds of awesome stuff thanks to his GOMO data. This quirky list of activities includes watching his favorite shows, going on an epic food trip, and even upgrading his wardrobe with just the use of GBs. The film ends by pointing out that when you’re with GOMO the way you use data has now changed, “If you think it’s just GBs, think again.”

This professional campaign titled 'Get 'Mo than data. Get 'Mo Creds.' was published in Philippines in March, 2022. It was created for the brand: Gomo, by ad agency: Publicis. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago by Associate Creative Director: Stephan Domingo of Publicis JimenezBasic.

Credits

Advertising Agency: Publicis JimenezBasic, Makati City, Philippines
Head Of Agency: Tats Cruz
Chief Strategy Officer: Carlo Jimenez
Head Of Accounts: Katie Santos
Account Supervisor: Jo Payot
Associate Planning Director: Isabelle Agoncillo
Executive Creative Director: Trixie Diyco
Group Creative Director: Bia Fernandez
Associate Creative Director: Stephan Domingo
Senior Art Director: Jan Sarmiento
Art Director: Blanche Llanes
Copywriter: Raffy Raralio
Kulas Abrenilla: Creative Director
Producer: Jerwin Espiritu
Director: Borgy Torre

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