Agency Network: 
April 2020


Furphy’s first ever campaign via Thinkerbell celebrates the silver tongued and the golden booted. It’s an age old tale of trial and triumph. The new Unbelievable platform gives a cheeky wink to the brand's namesake, honouring the timeless Australian tradition of telling tall tales over an ice cold beer.

Film advertisement created by Thinkerbell, Australia for Furphy, within the category: Alcoholic Drinks.

Advertising Agency: Thinkerbell, Australia
Thinker: Rosie Burke
Lead Thinker: Nikia Shepherd
Head Creative Tinker: Tom Wenborn
Chief Creative Tinker: Ben Couzens
Tinker: Cale Berry
Production Tinker: Di Nash
Design Tinker: Marcus Byrne
Tinker: Will Fox
Chief Thinker: Adam Ferrier
Production: Good Oil
Director: Adam Stevens
Producer: Channa McLallen
Executive Producer: Simon Thomas
DOP: Germain McMicking
Production Design: Lucinda Thomson
Editor: Jack Hutchings / The Editors
Colourist: Edel Rafferty / The Editors
Post Production: Jamie Scott / The Editors
Music: Matteo Zingales / Sonar Music
Sound: Dylan Stephens / Risk Sound
Photography: Tom Franks
Media: UM
Senior Client Director: Amelia Grant
Strategy Director: Michaela Drewe
Connections Design Director: Jonny Day
Senior Partnerships Manager: Brianna Wells
Brand Director Craft & Premium: Mal Eadie
Marketing Manager Furphy: Serge Costi
Head of Creative Strategy: Kyle Hugall
Assistant Brand Manager Furphy: Kayla Dryden
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