Night Swimming

Agency Network: 
Published/Aired: 
December 2021

Description

FORD of Europe has launched a new Pan-European campaign for the Ranger pickup truck, showcasing its best-in-class 800mm wading depth. Ranger is Europe's top-selling pickup and winner of multiple awards, including the bi-annual International Pick-up Award 2020 and What Car? Pick-up of the Year 2021.

Created by AMV BBDO and entitled ‘Night Swimming’, the creative work subverts pickup category conventions of trucks battling dusty deserts and rocky mountains, piloted by rugged outdoorsy men.

Film advertisement created by AMV BBDO, United Kingdom for Ford Ranger, within the category: Automotive.

Advertising Agency: AMV BBDO
CCO: Alex Grieve
ECDs: Nadja Lossgott, Nicholas Hulley
Writer and Deputy ECD: Martin Loraine
Strategy Partner: Stephen Wallace
Senior Strategist: Katherine Oulds
Managing Partner: Tom Shattock
Business Director: Roberto Ghidini
Business Director: Kate Harris
Account Director: Jean-Luc Gentilli
Senior Film Producer: Romila Sanassy
Senior Art Producer: Rhiannon Nicol
Senior Project Manager: Sammy Kennard
Senior Creative Artworker: Steve Hopkins
Production Company: Smuggler
Director: Adam Berg
Production Company Producer: Ben Croker
Sound Design: Matt Collinge
Sound Engineer: James Benn
Sound Studio: Bark Soho
Sound Studio Executive Producer: Cliff Wilson
Music Supervision: Jak Melvin
Music Artist and Track Name - Oh Land ‘Wolf and I’
Music Labels: Master, SONY RECORDS
Publisher: SONY ATV
Post-Production: Nineteen Twenty
Post-Production Flame Lead: Ludo Fealy
Post-Production Producer: Scott Griffin
Editor: Paul Hardcastle
Editor Producer: Noreen Khan
Media agency: Mindshare
Activation agency: GTB
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