Description
Ford has launched an innovative advertising campaign that utilizes the art of makeup to raise awareness about road safety. In this collaboration with expert artists, scenes of fun among friends are transformed into striking depictions of the consequences of driving under the influence of alcohol. Each meticulously crafted photograph presents a disturbing parody of injuries and bruises, conveying a clear message about the importance of responsible driving in a creative and authentic manner.
This professional campaign titled 'Drinking is fun… When you are not driving' was published in Ecuador in May, 2024. It was created for the brands: Ford and Ford Ranger, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive industry and contains 4 media assets. It was submitted 12 days ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisco Villamarín
Account Director: Paola Frías
Account Executive: Romina Zambrano
Art Director: Juan Francisco Torres
Art Director: Edwin Simbaña
Creative Director: Luis Barrera
Creative: Raúl Banderas
Creative Writing: Paula Rivadeneira
Photographer: Diego Molina
Artist: Nadia Chango
Artist: Iván López
Creative team: Carlos Rivas
