ADVERTISING

Intermark Group

Ad Psych Field Trip

Agency: Intermark Group

Description

Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos.
Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.”

This professional campaign titled 'Ad Psych Field Trip' was published in United States in October, 2021. It was created for the brand: Intermark Group, by ad agency: Intermark Group. This Film medium campaign is related to the Agency Self-Promo industry and contains 4 media assets. It was submitted about 1 year ago.

Credits

Agency: Intermark Group, United States

Ford Ranger
Dave & Busters

ADVERTISING

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