Intermark Group

Ad Psych Field Trip

Agency: Intermark Group


Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos.
Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.”

This professional campaign titled 'Ad Psych Field Trip' was published in United States in October, 2021. It was created for the brand: Intermark Group, by ad agency: Intermark Group. This Film medium campaign is related to the Agency Self-Promo industry and contains 4 media assets. It was submitted about 2 years ago.


Agency: Intermark Group, United States

Ford Ranger
Dave & Busters


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.