Intermark Group, the largest psychology-driven marketing agency in the country, recently launched a creative campaign that seeks to show the power of psychology in marketing through a series of social experiments in shareable, digital videos.
Using the different psychological principles, such as social proof, framing and anchoring, the Ad Psych Field Trip campaign sought to affect a person’s rational perception of taste and product preference via a “Taste Test Challenge.”
This professional campaign titled 'Ad Psych Field Trip' was published in United States in October, 2021. It was created for the brand: Intermark Group, by ad agency: Intermark Group. This Film medium campaign is related to the Agency Self-Promo industry and contains 4 media assets. It was submitted about 2 years ago.
Agency: Intermark Group, United States