Agency Network: 
March 2010


Film advertisement created by TBWA, United Arab Emirates for Dac, within the category: House, Garden.

Advertising Agency: TBWA RAAD Dubai, UAE
Creative Director: Fouad Abdel Malak
Copywriter: Fouad Abdel Malak
Director: Omar Hilal
Prouction Company: Omar Hilal Productions
DOP: Morsy
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Capitano's picture

that's some twist!.. i like very much... :D

Activity Score 62
michdec's picture

I just find it slightly in bad taste to mock abuse when it does happen and some people don't/can't do anything about it

Activity Score 440
juankhr's picture

bad taste and a twist. hate it!

Activity Score 136
Art Director at la negra buenos aires
bad astronaut's picture

yup....bad taste. it would have been funny if it was a parody about men being pussy whipped.

bad astronaut
Activity Score 544
nihal_gabr's picture

I absolutely love it!! Who said it's mocking abuse? It didn't talk about people or animals. It's about carpets. And if in your head you have added people and animal into the mix, then it's sort of your problem really, 'cause as far as I'm concerned it's made fun of the documentary format but not a cause in particular. GENIUS work! Keep it up

Activity Score 6
bad astronaut's picture

Yeah, it's about carpets but that's the pay off...They used a format that leads people to think it's about spousal abuse, that is what's going over your head. They do get credit for having the balls to push the envelope in that direction, but it's more of a hit or miss...than an act of genius. In this case, they missed because the only people who find spousal abuse as a good gimmick are those who treat women as things.

bad astronaut
Activity Score 544
gmint7's picture

whoever thought of this is fuckking mental...

i know it's satire, but how can you still make such joke for real. (the women acted and cry ffs)

lol. wtf dubai, seriously.

Activity Score 2675
Art Director at ad grad @ S Francisco |


kalpesh78's picture

its too bad. shouldn't be here.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kagzmainah's picture


Activity Score 631
Graphic Designer
creative.vibes's picture

hooooooooooooooooooooooooooorible....especially when this kind of treatment prevails in real with a lot of maids in middle east :(

Activity Score 86
Art Director at Bluamobea, UAE
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