False alarm

Agency Network: 
June 2011

Also From This Campaign 4


Film advertisement created by McCann, Argentina for Chevrolet, within the category: Automotive.

Advertising Agency: Mccann Erikson, Argentina
Executive Creative Director: Sebastián Castañeda
Creative Directors: Mariano Legname, Rodrigo Polignano
Copywriter: Sebastián Lombroni
Art Director: Juan Lodola
Agency Producer: Federico Salday
Production Company: Nunchaku
Director: Roi Ricci
Music: TDL
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Vingy's picture

WHAAAAAAT? ok sorry need to see that again... ok watched again. WHHHHHHAT? WTF is wrong whit you people.

Activity Score 474
Copywriter at Advance
morse's picture

This one is actually great acting.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ryantammkt's picture

there is no connection between 2 events!

Activity Score 210
Rotzgoht's picture

I guess we're all growing up, or something? Funny jaw-dropping message at the end, not taken as it was intended, I am sure. Because I go "Bwa ha ha ha ha ha ha ha..."

Activity Score 186
sergeo_syd's picture

What?! That's lame. Would work equally poorly for about any product.

Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

jjf's picture

So you're saying that Chevrolet is for noobies. Great. Brand impression down for me. I'm never getting a Chev. Anyway nice work on choosing the talent :)

Activity Score 260
Copywriter at LINs Advertising & Marketing
Temple's picture

Anyone can have a bad day at the office, but this must have been a really bad one.

Activity Score 11339
Creative Director
gadgets's picture

to be pregnant is a bad news? false alarm? WTF?

Activity Score 1063
camie's picture

great insight, brilliant final twist.

Activity Score 14
Universidad de Palermo
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