Description
This spot features a technician showing an expectant mother how to use the home charger on her Chevy Bolt EUV. When the expectant mother says she hopes being a mom is as easy, the female technician laughs as to offer comfort and then says, "It's not." Chevrolet makes things easy by covering the cost of standard installation of Level 2 home charging capability for eligible customers who buy or lease a 2022 Bolt EUV or Bolt EV.
This professional campaign titled 'Bolt EUV “Life Changes”, Bolt EUV “Mom”' was published in United States in April, 2022. It was created for the brand: Chevrolet, by ad agency: McCann Worldgroup. This Film medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 2 years ago by Communications Manager: Shana Blackman of McCann Worldgroup.
Credits
Advertising Agency: Commonwealth//McCann, United States of America
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Duffy Patten
Executive Creative Director: Bob Guisgand
Creative Director: Dan Marvin
Creative Director: Dave Muller
Senior Art Director: Haley Stone
Copywriter: Sarah Ellison
Director Of Broadcast Production: Paul Renusch
Executive Producer: Adam VanDyke
Group Account Director: Kalyn Barnum
Account Director: Molly Fox
Integrated Program Manager: Ken Ashburn
Production Company: Imperial Woodpecker:
Director: Simon McQuoid
Executive Producer, Imperial Woodpecker: Doug Halbert
Editor, HutchCo: Jim Hutchins
Assistant Editor, HutchCo: Gino Renzulli
Executive Producer, HutchCo: Jane Hutchins
VFX Supervisor, Company3: Jason Frank
Colorist, Company3: Siggy Ferstl
Executive Producer, Company3: Connor Callaghan
Sound Design/Audio Mix, Eleven: Jeff Payne
Executive Producer, Eleven: Melissa Elston
