Not a Safari Campaign

Agency Network: 
June 2020


Castro is the leading fast fashion brand in Israel, popular country wide. As a local brand it is historically known for its breakthrough campaigns with iconic ads and videos. This year, in order to launch our "Safari" line that was inspired by African culture and safari themes, we've created NOT A SAFARI CAMPAIGN.

Film advertisement created by Grey, Israel for Castro Fashion, within the categories: Fashion, Retail Services.

Advertising Agency: ACW Grey, Tel Aviv, Israel
Castro CMO: Mor Pesso Eblagon
Brand Manager: Merav Banit
Chief Creative Officer: Tal Riven
Creative Director: Ida Markovitz
Creative Director: Yafit Mizrachi
SVP Account Director: Elad Hermel
Client Supervisor: Michal Itzhaki
Account Manager: Maya Adiv
Head Of Production: Gal Yaakov
Producer: Liat Levi
Presenter: Rotem Sela
Actor: Jonathan Mergui
Actor: Reef Neeman
Camera: Roman Herten
Music: Omri Angel, Ann Strichman
Song: Jonathan Mergui, Jonny Goldstein, Talisman / Asor
Israeli Production Company: Mialma
Executive Producer: Liora York Neeman
Executive Producer: Aya Hecht
Production Coordinator: Gony Libbrecht
Art Director: Michael Sasson
Director: Roy Kafri
Representation: Roy Hollander
Assistant Director: Shabtai Itzhak
Sound: SoundHouse
Hair Design: Liraz Agam
Makeup: Asaf Baavo
Dressing: Reuven Cohen
Dressing: Maya Leibovitz
Post Producer: Tamar Wilf Lazmi
Vfx: Itai Shif, Ori Morag / Gravity
Sampling: Omer Leshem
Local Production Company: Blue Sky
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