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Agency Network: 
Published/Aired: 
April 2018

Description

The Canadian Premier League is a new soccer league launching in Canada. They wanted to announce their mission and rallying cry to soccer starved Canadians from coast to coast. With the league 12 months out from playing their first match, we needed to ignite the pride of a nation and create interest in a sport we’re not traditionally known to excel at. So we created a symbol of the movement being the logo and a video featuring real soccer players, supporters, coaches and fans across Canada.

Film advertisement created by JWT, Canada for Canadian Premier League, within the category: Sports.

Advertising Agency: JWT, Toronto, Canada
Executive Creative Director / Art Director: Ari Elkouby
Art Director: Raj Gupta
Copywriter: Mark Lewis
Planners: Dean Foerter, Matt Ball
Head of Production: Shenny Jaffer
Senior Producer: Julian Weiman
Account Team: Andrew Rusk, Eric Dickinson
Client Team: David Clanachan, Paul Beirne, Roy Nasrala, Brittany Hughes
Director: Nikki Ormerod
DoP: Viktor Cahoj
Line Producer: Christa Michelle
Post Producer: Kristina Loschiavo
Production Company: Westside Studios
Post-Production: Alter Ego
Colourist: Tricia Hagoriles
Colour Assistant: Erik Bayley
Colour Producer: Jane Garrah
Editing House: Sauce JWT
Editor: John Collucci
Music House: Pirate
Sound Director: Vanya Drakul
Composer: Mark Rajakovic
Voice: Odario Wilson
Sound Producer: Joanne Uyeyama
Animation House: Polyester
Animators: Jeremy Dimmock, Bob Zagorskis
Media Agency: MediaCom
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