Square and Fair

Agency: Gyro


Square, the payments company founded by Jack Dorsey, launched a new integrated advertising campaign to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by gyro UK and celebrates the UK as a nation of shopkeepers and independent business owners. Set to the 1942 wartime song “The Thing-Ummy Bob”, performed by Gracie Fields, the ad features a selection of real businesses of all ages and backgrounds who use Square’s technology.

This professional campaign titled 'Square and Fair' was published in United Kingdom in May, 2018. It was created for the brand: Square, by ad agency: Gyro. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: gyro UK, London, UK
Director: Rob Sanders
Producer: Kate Miller
Creatives: Luke Ashton, Matt Allen
Chief Creative Officer: David Harris
Design: Simon Toy, Alex Leech
Strategy: Laura Mercurio, Giselle Okin
Project Management: Sofi Andersson
Account Management: Angela Gotsi
Media: Stefania Arioli, Rob Walker, Victoria Mundell-Rigg


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