Don't be the present he's waiting for

Agency Network: 
Published/Aired: 
December 2021

Description

Further to the success of the first campaign, mortierbrigade and Brussels Mobility are bringing Baudouin back in a hard-hitting ad that aims to raise awareness in people aged 18-30 about the risks of driving under the influence as the end-of-year celebrations approach.

This time we discover Baudouin, the king of predictions, in his holiday home. In an online ad lasting 90 seconds, he explains in detail why he loves the end-of-year holidays. The complicated weather conditions and the numerous opportunities to drink to excess increase the risk of having an accident. And that, of course, is what makes him happy.

The campaign encourages young people not to let him win by offering concrete solutions to avoid driving under the influence, such as staying overnight, taking a taxi or taking public transport to get home.

Film advertisement created by Mortierbrigade, Belgium for Brussels Mobility, within the category: Public Interest, NGO.

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