The fable of the melon

Agency Network: 
Published/Aired: 
June 2021

Description

According to the WHO, age is the third cause of discrimination, together with racism and sexism. Wrinkles are also a feature that defines a Santa Claus melon. Their shape and depth are synonymous with being ripe and sweet. With people the same thing happens, wrinkles means experience and maturity. So this year we wanted to send a message out to the world with a fable: Let's look underneath wrinkles.

Film advertisement created by KIDS, Spain for Bruñó, within the category: Food.

Advertising Agency: Kids, Valencia, Spain
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