To support the launch for the new BMW i8 Roadster, BMW UK tasked FCB Inferno with creating a campaign asset that could be used across VOD, social and OOH channels to launch this supercar with a bang. As well as launching the new BMW i8 Roadster, the campaign also had the task of acting as a halo model for the BMW range. FCB Inferno created a 30” spot, along with the Mill LA, to show off the new BMW i8 Roadster in all its glory, as a supercar like no other. The spot brings to life all the sophistication and punch of the new model, and concludes with the famous line ‘floats like a butterfly…’.
Film advertisement created by FCB, United Kingdom for BMW, within the category: Automotive.
Chief Creative Officer: Owen Lee
Senior Copywriter: Matt Skolar
Senior Art Director: Eoghain Clarke
Head of Planning: Ben Jaffé
Managing Partner: Katy Wright
Business Director: Helena Georghiou
Senior Account Manager: Fran Ede
TV Producer: Kate Mahoney
Head of Broadcast: Jason Ayers
Director: Andrew Proctor
Production Company: The Mill / LA