BMW X5 Experiment

Agency Network: 
March 2018


In a country that loves its bobsleigh, at a time when all eyes are on the Olympic contestants, we took four adventurous people on a truly epic ride. Virtual reality meets a comfy BMW X5, with a champion racing driver behind the wheel – to give passengers all the adrenaline of an Olympic bobsleigh run.

Film advertisement created by DDB, Latvia for BMW, within the category: Automotive.

Advertising Agency: DDB, Latvia
Creative Director: Vairis Strazds
Account Director: Nora Kirta
Producer: Ance Jēkabsone
Copywriter: Marta Kukarane
Digital Strategy: Dāvis Freibergs
Video Editor: Aivars Katkovskis
Creative: Sintija Popena
Production: DDB Latvia, Robyworks ,
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kleenex's picture

not so sure this increased car sales.

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