BIC Battle Flow

September 2019


Following a competition, BIC, the European leader in paper products, chose Babel for its new European communication campaign highlighting its BIC® Gel-ocity® Quick Dry pen, with its ultra fast drying gel ink for a better note-taking. "BIC® Battle Flow" is the ultimate test torture for a pen: being able to follow the flow by recording the words of one of the fastest rappers in the world, Mac Lethal, who manages to rap 1000 words in 2 minutes.

Advertising Agency: Agence Babel, Paris, France
Producer: Jules Renault
TV Producer / Art Buyer: Jeanne Halfon
Strategic Planner: Jonathan Kagane
Chief Commercial Officer: Jean-François Gerard
Chief Commercial Officer: Julie ESPALIOUX
Copywriter: Thibaud Genevois
Art Director: Julian Brice
Creative Director: Jean-Laurent Py
Creative Director: Cédric Auzannet
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Great idea!
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Art Director at Ho Chi Minh City University of Architecture |

stay foolish stay hungry

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