Description
Four Paws, an NGO that fights for animal rights, needs funds to help farm animals live in more humane conditions. We decided to partner up with Lufthansa, using their booking page to create a smart and simple donation process. The more legroom people add, the more money they're donating to make more spacious and livable conditions for farm animals.
This student campaign titled 'Space For Paws' was published in Germany in December, 2018. It was created for the brand: Four Paws, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago by Student: Elena Chiaradia of Miami Ad School Europe.
Credits
Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Simon Herret
Copywriter: Adam Braun
Copywriter: Elena Chiaradia
