Unseen Players

Agency Network: 
January 2021


In Ecuador, Banco Pichincha main sponsor of Liga Deportiva Universitaria de Quito (LDU), held a particular soccer match at the team's stadium. It was a game without any soccer players on the field, only the three referees and a ball operated by radio control. This action caught the attention of the fans, who could see the ball running throughout the field completely by itself, without any players or anyone around it. This event finished with a particular gender equity message to the fans from the captain of professional women's team, Belén Aragón.

Film advertisement created by MullenLowe Group, Ecuador for Banco Pichincha, within the category: Finance.

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