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Umbrella

Campaign
Agency Network: 
Published/Aired: 
March 2009

Also From This Campaign 2

Description

TEVA OTC and consumer products division manager: Hadar Merchav Neeman

Film advertisement created by Y&R, Israel for Alrin, within the category: Pharmaceutical.

Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Head of creative team: Amit Gal
Copywriter: Yaniv Avital
Art Director: Meron Sasson
Head of Branding: Zeev Ravid
Designer: Roi Davidson
Chief Account Manager: Adam Polachek
Account Supervisor: Tal Cohen
Account manager: Revital Levi
Producer: Marina Akilov
Planner: Yehoram Davidi
Media Company: Union Media
Production Company: Gefen Hafakot
Director: Rani Carmeli
Post Production: Gravity
Editor: Dadan Uziel
Sound: Sound House
Photography: Mano Kadosh
Product Manager: Moran Oren
Product Manager: Asaf Haritan
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Guest's picture

chalayzone ad!!!!! = wow! very good job

Guest
Guest's picture

I like!

Guest
Guest's picture

ha ha ha funny

Guest
Guest's picture

ilana shmul:
A narrative or story that is created in a constructive format (written, spoken, poetry, prose, images, song, theater or dance) that describes a sequence of fictional or non-fictional events. It derives from the Latin verb narrare, which means "to recount" and is related to the adjective gnarus, meaning "knowing" or "skilled".[1] (Ultimately derived from the Proto-Indo-European root gnō-, "to know".[2]) The word "story" may be used as a synonym of "narrative", but can also be used to refer to the sequence of events described in a narrative. A narrative can also be told by a character within a larger narrative. An important part of narration is the narrative mode.

Along with exposition, argumentation and description, narration, broadly defined, is one of four rhetorical modes of discourse. More narrowly defined, it is the fiction-writing mode whereby the narrator communicates directly to the reader.

Stories are an important aspect of culture. Many works of art, and most works of literature, tell stories; indeed, most of the humanities involve stories.

Narratives have also been used in Knowledge Management as a way of elicitate and disseminate knowledge [3], and also to encourage collaboration, to generate new ideas [4] and to "ignite change" [5].

Stories are of ancient origin, existing in ancient Egyptian, ancient Greek, Chinese and Indian culture. Stories are also a ubiquitous component of human communication, used as parables and examples to illustrate points. Storytelling was probably one of the earliest forms of entertainment. Narrative may also refer to psychological processes in self-identity, memory and meaning-making.

Guest
Senhora Kolossa's picture

boring. please stop commenting.

Senhora Kolossa
Activity Score 483
Jung von Matt
ivan's picture

Do you prefer the two word comments? ;)

ivan
Activity Score 12
Creative Director at Ads of the World
Senhora Kolossa's picture

I do. :)

Senhora Kolossa
Activity Score 483
Jung von Matt
Guest's picture

this is hillarious.
great job guys

Guest
Guest's picture

this is too old, it could be school work.
can`t beleive how many people it took.
this is not an idea for tv, it`s an idea for graphic

Guest
cperry's picture

unexpected, fun, and simple. I dig.

cperry
Activity Score 280
Guest's picture

Eso tiene un punto gracioso

Guest
gmint7's picture

:::J:::

lol.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

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