The primeknit upper of the adidas x UltraBOOST Parley is made of Parley Ocean Plastic. Parley produces this textile by upcycling plastic waste intercepted from coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans. The video employs stop-motion to tell the creation story of the adidas x UltraBOOST Parley using animated embroidery on the shoe’s unique textile fabric.
Film advertisement created by TBWA, Netherlands for Adidas, within the category: Fashion.
Chief Creative Officer: Darre Van Dijk
Creative Director: Thomas Jullien
Senior Art Director: Benjamin De Villiers
Senior Copywriter: Andrew Maaldrink
Global Brand Leader: Kruno Ivancic
Senior Global Client Partner: Natalia Forster
Business Director: Tomas Pruijs
Account Manager: Toby Castle-Smith
Account Executive: Gabriel Menendez
Executive Producer: Rosemarie Praaning
Content Producer: Blue Ter Burg
Production Companies: Psyop, Golden Wolf
Director: Marco Spier