The Instagrammable Wait

Published/Aired: 
June 2021
Three Brothers Coffee: The Instagrammable Wait
Three Brothers Coffee Experiential Ad - The Instagrammable Wait

Description

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing. This means the lines get longer and the waiting get’s boring. To a point where some customers might even give up when they see the line. To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait.

By combining street art with social responsibility to create a cool waiting experience. We used optical illusion art in our line and we encouraged people to take photos and selfies, to have a no-common picture of a place/moment, making this initiative very attractive on social media platforms. And turning the boring moment of waiting into a cool experience.

Experiential advertisement created by Miami Ad School, Germany for Three Brothers Coffee, within the categories: Food, Non-Alcoholic Drinks.

Advertising School: Miami Ad School Europe, Berlin, Germany
Art Director: Nursolehin Yunos
Art Director: Elva Pacheco
Tutor: Sarah Buggle
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