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Published/Aired: 
May 2020
The New York Times: The Blank Label
The New York Times: The Blank Label
The New York Times: The Blank Label
The New York Times: The Blank Label
The New York Times Experiential Ad - The Blank Label
The New York Times Experiential Ad - The Blank Label
The New York Times Experiential Ad - The Blank Label
The New York Times Experiential Ad - The Blank Label

Description

Nowadays, most people are concerned about the quality of the food they consume in such a way that they regularly check the nutrition fact labels of the products in the supermarkets. Product's Nutrition Fact Labels will be used as advertising space to bring consciousness to the type of news people are consuming.

Experiential advertisement created by Savannah College of Art and Design, United States for The New York Times, within the categories: Media, Public Interest, NGO.

Advertising School: Savannah College of Art and Design, Savannah, United States of America
Art Director: Rashed Alsubaie
Art Director: Remy James
Art Director: Vy Phan
Art Director: Van Pham
Copywriter: Alberto Cuadra
Copywriter: Hope Thomas
Copywriter: Sydney Solis
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