By using the power of entertainment to deliver the truth, we tapped into something young people naturally connect to, MUSIC, and transform current events into urban art. We create a new platform for The New York Times where we promote local NYC street music artists to rap the truth, giving them exposure and keeping people informed.
This student campaign titled 'New York Rhymes' was published in Germany in March, 2020. It was created for the brand: The New York Times, by ad school: Miami Ad School. This Film medium campaign is related to the Media and Public Interest, NGO industries and contains 5 media assets. It was submitted over 2 years ago by Art Director: Tudor Cucu of Miami Ad School.
Advertising School: Miami Ad School, Hamburg, Germany
Art Director: Tudor Cucu
Copywriter: Thomas Gheorghiu