Mainstream LGBTQ groups solely focus on fighting for the rights of white L(esbian), G(ay), B(isexual) and (Q)ueer, and at no point have Black Trans people shared fully in the gains of racial justice from the activism.
In LGBTQ, T stands for Transgender, meaning it stands for the most overlooked group of this activism. So, this Transgender Day of Remembrance, we make the presence of Black Trans people visible, by making them invisible, literally: We remove the letter T across The New York Times’ entire front page.
Because once their invisibility is invisible, we can’t ignore them.
This student campaign titled 'The Day T(rans) Goes Invisible' was published in Germany in September, 2020. It was created for the brand: The New York Times, by ad school: Miami Ad School. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted over 2 years ago by Ms.: Quynh Tran of Miami Ad School Berlin.
Advertising School: Miami Ad School, Berlin, Germany
Copywriter: Quynh Tran
Art Director: Hajra Tariq
Tutor: David Stadtmüller