ADVERTISING

Durex

Care Emoji

Agency: Socialab

Description

Care Emoji: One of the things we learned during the #COVID19 crisis is that caring about yourself can help save others. But, truly, the same goes to condom use. So, when Facebook launched its new "care" emoji, we saw a great opportunity to raise awareness and address this issue. After all, sex is going to be a part of our lives, even when lockdown ends!

This professional campaign titled 'Care Emoji' was published in Greece in May, 2020. It was created for the brand: Durex, by ad agency: Socialab. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 2 years ago by Chief Strategist: Tasos of socialab.

Credits

Advertising Agency: socialab, Athens, Greece
Copywriter: Dimitris Grimanelis
Art Director: Thanasis Chondronasios
Creative Director: George Paschalidis
Chief Strategist: Tasos Veliadis
Designer: Maria Chanioti
Account Director: Dora Lourida

The New York Times

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