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RapCaviar Pantheon

Campaign
Published/Aired: 
December 2017
Spotify: RapCaviar Pantheon
Spotify: RapCaviar Pantheon
Spotify: RapCaviar Pantheon

Description

Spotify’s RapCaviar has become an authority in hip hop–a champion of young, boundary-pushing artists. To further cement the playlist's reputation as the platform that supports emerging talent, its first “year-end list” honored the biggest breakthrough artists of 2017.

The Rap Caviar Pantheon is 3 sculptures dedicated to 3 artists–SZA, Metro Boomin, and 21 Savage. Inspired by history but decided by data, artists were selected using streaming numbers and the sculptures were 3D scanned and sculpted by robots, with details that nod to both the artists and classic antiquities.

In a time when monuments are coming down, RapCaviar is creating timelessness for these new cultural icons. A film of the process was directed by an icon of the genre, Director X, and narrated by Pharrell Williams. The opening at the Brooklyn Museum showed the rap community that RapCaviar supports artists in a very real way–right from the start.

Post Production Company: WAX
Music/Sound Company: Barking Owl
Production Company: Special Guest
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