It could sound unbelievable but 97% of the calls that receive the Peruvian Fire Station are prank calls. This situation happens throughout the year but increases in Christmas season. This is a big problem because the firefighters can’t focus in real emergencies.
This year, Ripley, the most important department store in Perú, released a animated christmas movie that had as a main character a firefighter. In this context, we made an action to generate awareness about the importance of the fire station line and show to the people that one call can save lifes.
Experiential advertisement created by SrBurns, Peru for Ripley, within the category: Retail Services.
General Creative Director: Alfredo Negri
Creative Director:Martín Vigo
Copywriter: José Martínez
Account Director: Esther Almonacid
Executive Producer: Kimiko Hayashi
Producer: Sandro Lázaro
Director: Francesca Danovaro
Editor: Melissa Yturrioz
Sound House: Red Parrot