The Pink Route

Agency Network: 
October 2017
Pink Ribbon: The Pink Route
Pink Ribbon Experiential Ad - The Pink Route


On the 10th anniversary of Pink Ribbon Switzerland we created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer. To bring people to the climbing route, we created this event-poster.

Experiential advertisement created by Publicis, Switzerland for Pink Ribbon, within the category: Public Interest, NGO.


The right grip may save lives. Early detection often increases chances of healing. Check your breasts regularly. More on

Advertising Agency: Publicis, Zurich, Switzerland
Chief Executive Officer: Thomas Wildberger
Creative Director: Peter Brönnimann
Art Director: Norihito Iida
Copywriter: Christian Stüdi
Camera / Editing: Stefan Rüegg
Photographer: Sandra Kennel
Art Buying: Eliane Bachmann
Brand Director: Claudia Ziltener
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