The Pink Bra
An innovative bra that helps underprivileged women in Pakistan detect breast cancer early, overcoming cultural taboos. The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise.
This professional campaign titled 'The Pink Bra' was published in United Arab Emirates in May, 2016. It was created for the brand: Pink Ribbon, by ad agency: Tonic. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising agency: Tonic International, Dubai, UAE
Executive Creative Director: Cristiano Tonnarelli
Creatives: Jaison Ben, Usman Saleemi
Account Manager: Tiya