An innovative bra that helps underprivileged women in Pakistan detect breast cancer early, overcoming cultural taboos. The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise.
This professional campaign titled 'The Pink Bra' was published in United Arab Emirates in May, 2016. It was created for the brand: Pink Ribbon, by ad agency: Tonic. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 8 years ago.
Advertising agency: Tonic International, Dubai, UAE
Executive Creative Director: Cristiano Tonnarelli
Creatives: Jaison Ben, Usman Saleemi
Account Manager: Tiya