October is cancer awareness month in Iceland. We had to think up a new way to promote the Pink ribbon. So we took to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.
This professional campaign titled 'The Pink Ribbon Highway' was published in Iceland in October, 2013. It was created for the brand: Pink Ribbon, by ad agency: Brandenburg. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Brandenburg Advertising, Reykjavik, Iceland
Creative Director / Copywriter: Bragi Valdimar Skúlason
Art Director: Hrafn Gunnarsson
Photographer: Hörður Sveinsson