For the first time during the Uruguayan summer, vacationers can enjoy their favorite McDonald’s meal on the beaches of Punta del Este, with the help of PedidosYa. Historically, many tourists from the region spend their holidays in Punta del Este. Considering this summer is facing a lower tourist revenue, due to an economic regional downturn, the brands decided to expand their coverage area in an unprecedented way, creating the McDelivery Point to generate new consumption occasions on six beaches. This innovative service for the region aims to bring McDonald’s food closer to all Punta del Este vacationers exclusively through PedidosYa platform, satisfying their hunger without having to move from the beach when they need the most. This is a new experience for McDonald’s customer’s in the region, marking the first time the brand attends this beach for the summer.
Experiential advertisement created by TBWA, Uruguay for PedidosYa, within the category: Food.
Executive Creative Director: Diego Varela
Creative Copywriter: Nicolas Vignolo
Social Media Manager: Darío Frachi, Daniela Piñeiro
Art Team: Javier Katzenstein, Lucia Corre, Juan Diego Pucurull
Audiovisual Production: Pablo Layerla
Client Approval: Guilherme Coe, Martina Zubillaga, Guillermo Castañeira, Victoria Gianola
Audiovisual Production Company: Oriental Films
Audiovisual Director: Diego Robino
Executive Producer: Diego Robino
Assistant Director: Fabrizio Pioli
Art Director: Costanza Giordano
Cinematographer: Federico Polleri
Production Manager: Melisa Balarini
Musical And Audio Production: La Mayor