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Douze Points to Artificial Intelligence

Agency Network: 
Published/Aired: 
May 2019

Description

ORACLE UK & Israel wanted to explore human creativity through technological innovation and what better to do so than to create an Artificial Intelligence Eurovision song that celebrates 7 decades of this melodramatic, kitschy & campy song competition. The project team fed hundreds of Eurovision songs – melodies and lyrics – into a neuron network. Then, algorithms produced thousands of new tunes and lines of verse, from which a few musical units were carefully selected and “welded” into a song.

The result is a Eurovision song that comprised entirely of material written and composed by Artificial Intelligence, titled "Blue Jeans & Bloody Tears". A duet on disillusioned love between man and machine, that became the Eurovision unofficial anthem of 2019. Because this year's Eurovision has been hosted by Israel for the 4th time, we reached out to legendary singer Izhar Cohen (Israel's first Eurovision winner, 1978) and musical producer Avshalom Ariel (Israel's 4th Eurovision winner, 2018) to take part in this hilarious, weird and catchy outcome.

Experiential advertisement created by Allenby, Israel for Oracle Innovation, within the category: Electronics, Technology.

Advertising Agency: Allenby Concept House, Nimrod Shapira
Creative Director: Nimrod Shapira
Song Curation: Amir Shoenfeld
Song Production: Avshalom Ariel
Additional song curation: Ben Scheflan, Nim Shapira, Avshalom Ariel, Eran Hadas
Director: Karni and Saul / Sulkybunny
Title design: Adam Blufarb
Illustrations: Eliran Bichman
Lyrics generation: Eran Hadas
Senior Business Development leader, Oracle Israel: Asaf Sobol
Innovation engineer, Lead data scientist, Oracle UK: Andy Welch
Senior Innovation engineer, Oracle UK, Ireland & Israel: Asaf Lev
Senior Director of Innovation, Oracle UK, Ireland & Israel: David Cottee
Midi conversion and Music consultation: Micha Gilad
Additional Midi conversion: Ann Streichman
Attorney: Sally Gillis, Shirley Gal
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kleenex's picture

Great concept. I can see why it did not win Eurovision.

kleenex
Activity Score 58407
Web Designer/Developer
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