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Hunger Detecting Dogs

Campaign
Agency Network: 
Published/Aired: 
April 2019

Description

After Canada legalized weed, more people than ever were experiencing the munchies. Good news for Oh Henry! 4:25, a bar specially formulated for the intense hunger that hits 5 minutes after 4:20. Bad news for many dedicated, longtime stoners who found the bar sold out everywhere, depriving them of a product made specifically for them. To right this wrong, we headed to the Hotbox Cafe for the 4/20 Block Party with a special stash of 4:25 bars that anyone who was actually high could get access to. But we had to be 100% sure. So we created a new line of work for marijuana detector dogs forced into early retirement by legalization.

Experiential advertisement created by MDC, Canada for Oh Henry!, within the category: Confectionery, Snacks.

Advertising Agency: Anomaly, Toronto, Canada
ACD / Copywriter: Marko Pandza
ACD / Art Director: Jason Kerr
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