Oh Henry!

Level Up

Agency: Anomaly


What do you get when you combine chocolate, peanut butter, caramel, pretzels and…video gaming? You get Oh Henry’s new Level Up bar.
In this spot animation directed by Jon Gallo, in collaboration with Anomaly and Makers, we get up close and personal with each of the ingredients in a video game animation style. As each bar wrapper contains a level up code for NBA 2K21, the animation plays on the idea that the bar improves athletic performance. ⁠⠀

This professional campaign titled 'Level Up' was published in Canada in October, 2020. It was created for the brand: Oh Henry!, by ad agency: Anomaly. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 3 years ago by Producer/ Business Development: Mariana Durán of Tonic DNA .


Advertising Agency: Anomaly, Toronto, Canada

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