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Reese's

Extraterrestrial Sampling Program, Reese The Movie: A Mov...

Agency: MDC

Description

Thanks to Steven Spielberg’s classic film, Reese’s Pieces are known around the world as the favourite candy of E.T., the Extraterrestrial. Nearly 40 years later, the brand was finally introducing a new edition: Reese’s Pieces Peanut. If anyone needed to hear about it, it was E.T.. Instead of launching our product with a campaign aimed at humans, we reached beyond the stars with an intergalactic campaign designed to get E.T. (and any other intelligent life that may be listening) to phone home and try a free sample of their new favourite candy.

This professional campaign titled 'Extraterrestrial Sampling Program, Reese The Movie: A Mov...' was published in Canada in January, 2020. It was created for the brand: Reese's, by ad agency: MDC. This Experiential medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted over 2 years ago by ACD/Art Director: Jason of Anomaly Toronto.

Credits

Advertising Agency: Anomaly, Toronto, Canada
ACD / Copywriter: Marko Pandza
ACD / Art Director: Jason Kerr

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