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Sustainability

Agency Network: 
Published/Aired: 
May 2020

Description

From plastic to paper: McDonald's Austria takes further steps in line with our sustainability strategy by replacing plastic straws and shake cups with recyclable paper. In time for the start of bathing season, we present a limited upcycled swimwear collection made with disused plastic straws.

This swimwear was handmade in Europe with disused McDonald's straws and recycled marine plastics.

Experiential advertisement created by Virtue, Austria for McDonald's, within the category: Food.

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